About Maat

A friend who listens and sometimes challenges you.

Maat is the Dutch word for a friend, a mate. That is how we think of the app. Maat listens while you talk it through, remembers what you said, and now and then asks the question you were avoiding. A friend with a good memory.

Founder’s note

Thomas, founder of Maat Journal

I started journaling on a trip around the world. I wanted to keep the beautiful moments: the places, the people, the mornings that felt like they mattered. One day, when I am old, I want to look back and know it was a full life. That was the whole ambition, a record worth reading later.

Somewhere along the way the journal changed shape. I began writing down everything I learned, from books, from mistakes, from conversations. The notes started to organise themselves into ideas. The ideas became books, and the books became bestsellers. I had planned none of it. It is what happens when you pay attention on paper for long enough.

Journaling changed my life, and I wanted to share that with as many people as I could. I am also a computer science engineer, and vague promises annoy me. If journaling helps, I want to see it in numbers: which areas of my life are moving, and which are standing still. And a journal that holds the most private things I will ever say needs real security, the kind you can check. Those two demands, measurable results and real security, are why Maat Journal exists.

Today I journal by voice, mostly while walking, and Maat is the friend on the other end. It listens, it keeps the memory, it shows me the pattern, and every so often it challenges me. I hope it does the same for you.

What we protect

What a good friend does

Listens first

Voice first, always. You talk, Maat writes it down and keeps it. You start with your voice instead of a blank page.

Challenges you sometimes

One honest question at the right moment. A guru lectures. A friend asks. Maat asks.

Keeps your secrets

Encrypted on your device, exportable in full, readable without us. How that works.

Tells you the truth in numbers

The Maat Score turns “how am I doing?” into eight honest numbers across your life. Your journal is how you move them.

Try it on your next walk

Three spoken minutes. See what comes out.

Take the free Maat Score first.